Kerala Tourism bags Zee Business Travel award; adjudged the ‘Best State for Leisure Tourism’

In yet another honour for the God’s own Country, Kerala Tourism has bagged the prestigious Zee Business Travel Award as the ‘Best State for Leisure Tourism.’

Mr Sooraj P K from the Department of Tourism, Government of Kerala, received the honour at the Zee Business Travel Awards function at  Oberoi Hotel here, where Union Minister of State for Tourism Shri K J Alphons was the Chief Guest.  Shri Anil Kumarsingh Gayan, Minister of Tourism, Mauritius, was the Guest of  Honour at the ceremony.

One of the most eclectic awards  for  tourism in India, the Zee Business Travel Awards honour those who are  responsible for taking the travel industry to greater heights. The award ceremony was organised to give them a new identity and help the travel industry reach its zenith.

The selectors noted that there is no dearth of talent in India, and hence it was not easy for the jury members of the Zee Business Travel Awards to choose one.  However, the jury members did a fairly good job in picking out the best from the best.

Kerala Tourism Minister Shri Kadakampally Surendran expressed happiness over the award, and said it has come at an appropriate time when the state tourism  has recovered fast from the havoc wreaked  by the recent floods.

“This honour will inspire the state to press ahead pushing behind the damage inflicted by the floods. Living up to its reputation as the Best State for Leisure Tourism, we have added some more products like the Malabar cruise project, focussing on the rivers of North Kerala,” he said.

“It is all the more heartening that Kerala has been bestowed with this prestigious honour when the state’s time-tested tourism is back on the track  after  the devastating  floods ,” said  Smt Rani George, Secretary, Department of Tourism, Government of Kerala.

Noting that Kerala has been selected for the award  in a prime category, State Tourism Director, Shri P  Bala Kiran said : “it is significant that such a prestigious honour has been bestowed on the state  by a leading media house in the country.”

Earlier this month, Kerala Tourism has been conferred with two gold awards of Pacific Asia Travel Association (PATA) for its innovative marketing campaigns

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