• Small scale industries are the backbone of the state Minister K Rajan

    Metromart and the Thiruvananthapuram Chamber of Commerce and Industries in collaboration with the MSME Development Institute and the National Small Industries Corporation have organised the International MSME Day celebrations at the Kowdiar Chamber of Commerce and Industries Auditorium on June 27th.  Metro MSME  Award distribution also took place during the programme.

    Transport Minister Antony Raju inaugurated the function which was presided over by V. K. Prashanth MLA.  Sports Minister Abdurahman inaugurated the seminar.  Ministers Antony Raju and K.Rajan presented the awards.  Kerala State Industrial Development Corporation Managing Director M.G.  Rajamanikyam delivered the keynote address.

    NSIC  Chief Manager d.  Paul Bright Singh, Thiruvananthapuram Chamber of Commerce and Industries President SN Raghuchandran Nair, Thiruvananthapuram Chamber of Commerce and Industries Secretary Abraham Thomas, Confederation of Kerala Tourism Industry President EM Najeeb, South Kerala Hoteliers Forum Patron Chandrasenannn,  Classified Hotels and Resorts Association Secretary Kottukal Krishnakumar snd Metro Mart Managing Director Siji Nair were also present.

    Distributing the awards, Minister K Rajan said that giving priority to micro and small and medium enterprises is the first priority of the Government of Kerala.  The Government of Kerala is moving ahead with the mission of 'My Enterprise is the Pride of the Nation' which will be launched by one lakh MSMEs within a year.  Minister K Rajan said that it is the duty of the society to honour the personalities who have left their mark in the industry.

    Entrepreneurial activities are the mainstay of the country's economic growth.  Developed and developing countries promote entrepreneurship for their sustainable development.  Minister Abdurahman said that the contribution of mini industrial estates and industrial estates in Kerala to the industrial growth of the State is immense.

    Kerala's excellent connectivity, communication network, available skilled manpower, favorable climatic conditions and relatively improved industrial infrastructure are the key factors for the growth of the MSME sector.  MSMEs play an important role in the industrialization of the rural backward areas of Kerala.  MSMEs are responsible for the socio-economic development of the state.  The region plays an important role.

  • RGCB and Swadeshi Science Movement conduct student workshop on Face to Face with Frontiers in Science

    A four-day workshop on science for school students, conducted by Rajiv Gandhi Centre for Biotechnology (RGCB) in association with the Kerala Chapter of Vijnana Bharati (Swadeshi Science Movement), concluded with eminent experts exhorting the young minds to pursue science as a career option and give wings to their talents in its fascinating domains, including space, AI and cyber security. Around 100 students from various schools in the city participated in the workshop, titled face to Face with Frontiers in Science’, which was held during May 24-27 at the Poojapura campus of RGCB here.

    In his inaugural address, RGCB Director Prof. Chandrabhas Narayana urged the students to consider creativity as the guiding light in their choices of higher studies and professions. He also briefed them about the various services offered by RGCB during the pandemic, facilitating the state to a great extent in controlling it. Eminent scientists, drawn from RGCB; CSIR-NIIST; Sree Chitra Tirunal Institute for Medical Science and Technology (SCTIMST); Indian Institute of Science Education and Research (IISER) Thiruvananthapuram; Vikram Sarabhai Space Centre (VSSC); and Centre for Development of Advanced Computing (CDAC), addressed the technical sessions on diverse topics ranging from biotechnology to sustainable energy materials.

    Dr. E. V. Soniya, a scientist at RGCB, provided a tutorial on applied biotechnology, giving insights on topics such as genetically modified crops and DNA fingerprinting. Dr. Suraj Soman and Dr. Rakhi RB of CSIR-NIIST dwelt upon the need for sustainable energy and also demonstrated the potential of dye-sensitized solar cells and energy space device supercapacitors. A session by Prof Achuth Sankar S. Nair of the University of Kerala introduced the concepts of new frontiers of science Artificial Intelligence (AI) and Deep Learning. Mr. Melvin John and Mr. Hiren Bose of CDAC unfolded the intricacies of cyber security, enabling the students to comprehend new-age terms like open-source intelligence. Dr. H K Varma and Dr. Anoop Thekkuveetil from SCTIMST introduced the clinical use of biomaterials and the learnings from the COVID-19 pandemic, respectively.

    Dr. Rajeev Kini of IISER Thiruvananthapuram gave an interesting lecture about the world at Femtosecond time scales while Mr. Biju Prasad provided a clear vision of future prospects in space. Shri P A Vivekananda Pai, National Secretary, Vijnana Bharati; Dr U S Hareesh, Programme Chairman, and Senior Principal Scientist, CSIR-NIIST; and Dr K Narayanan Unni, Senior Principal Scientist, and Head, Photosciences, CSIR, NIIST, spoke at the valedictory function. A session on Vedic Mathematics and a science quiz were well received by the enthusiastic student community. They had also the opportunity to visit the laboratories of RGCB for a feel of the state-of-the-art analytical facilities.

  • Kerala Tourism holds road shows in Muscat and Manama

    Close on the heels of its successful participation in Arabian Travel Market (ATM) in Dubai, Kerala Tourism conducted B2B meets in another two key cities of the Middle East -- Muscat, capital city of Oman, and Manama, capital and the largest city of Bahrain, in an aggressive bid to bounce back to pre-pandemic numbers in international tourist arrivals. The business meets were held in Muscat on Tuesday and in Manama on Wednesday with an intended objective to regain confidence in the Middle East, a key tourism market for Kerala, and firmly put the state in the tourists’ itineraries. The official delegation at these two roadshows was led by Mr. KS Srinivas, Principal Secretary, Kerala Tourism, and Mr. VR Krishna Teja Mylavarapu, Director, Kerala Tourism.  

    Mr. Amit Narang, Indian Ambassador to Oman, and Mr. Piyush Srivastava, Ambassador of India to Bahrain, attended the roadshows in Muscat and Manama, respectively, as chief guest.  Mr Srinivas said the Middle East is a strategic market for Kerala Tourism in terms of tourist arrivals during June-August, which is the summer holiday period there, and the residents travel to cooler climes to escape from the blistering summer heat. “Kerala’s monsoon is an ideal time for the tourists from the Middle East and many of them also opt for the state’s Ayurveda and holistic wellness treatments during this time,” he added. 

    Noting that Kerala had witnessed a record number of international tourist arrivals in 2019, he said, “Our efforts are now geared towards hitting those numbers again with a string of new products and events.”   Mr. Teja gave a presentation on Kerala’s pitch to the Middle East as a ‘Paradise, Four Hours Away’. New products and events such as Keravan Kerala (Caravan Tourism) and Champions Boat League were also showcased.  “B2B marketing will become a key factor, especially in international markets, as unlike in earlier seasons, Kerala will have to start with zero bookings. It thus becomes imperative for Kerala Tourism to accelerate its visibility in the B2B segments and register significant increase in tourist arrivals from overseas,” Mr. Teja pointed out. 

    The B2B meets witnessed enthusiastic and successful interactions between Kerala Tourism trade partners in the private sector and buyers from Muscat and Manama. The trade partners from the state comprised Alhind Tours and Travels Pvt. Ltd; Gateway Malabar Holidays; Intersight Tours and Travels; Spiceland Holidays; Ramada by Wyndham, Kochi; Kairali Ayurvedic Health Resort (P) Ltd; Vibe Munnar Resorts & Spa; and Kondody Hotels and Resorts. A ‘Go Kerala’ lucky draw contest was conducted and its two winners are entitled to a seven-7 night-long holiday in Kerala.For Kerala, international tourist arrivals are key to income generation, employment opportunities and forex earnings. The state received Rs 10,271 crores in foreign exchange in 2019, underlining the vital role of international tourist arrivals to its economy. 

  • SATTE 2022 An Incredible Step to Bolster the Revival of the Tourism Industry

    Leading Global and Domestic presence at the 29th edition of South Asia’s leading Travel Trade exhibition by Informa Markets in India

    Informa Markets in India, India’s leading B2B exhibitions organizer, is geared to host SATTE 2022, South Asia’s leading travel trade exhibition, from May 18 – 20 at the India Expo Mart, Greater Noida, Delhi-NCR. The 29th edition of SATTE aims to provide a great business opportunity to stakeholders to conduct business with over 36,000 + qualified industry buyers and trade visitors from the travel, wedding planning, corporate travel, hospitality and leisure industries, as well as leading television and film production houses.

    The event will beef up the interactive sessions and comprehensive genuine exchange of fruitful communication between thought leaders and stakeholders of the industry. SATTE serves as a one-stop platform for people from diverse tourism segments to have an interplay of conversations and bonding about economic growth and opportunities.

    One-to-one floor interactions will also be held with 1000+ exhibitors coming from vast backgrounds such as Travel Agents, Tour Operators, National/International Tourism Boards, State Tourism Departments, Hotels & Resorts, Travel Technology Companies, Spa and Wellness Centers, Medical Tourism, Adventure Tourism among many others. The event will bring together renowned and established speakers from the cross-section of the industry to express their views about the current state of the industry and steps that could be taken to revitalise and reshape the future of the sector.

    Attendees for this year’s edition are going to enjoy meeting with as many as 1000+ exhibitors, 20+ State Tourism Boards, 20+ International Destinations, 300 + International Participants, and a Subject-driven conference for knowledge gathering and sharing.

    As the travel sector is regaining momentum with the opening up of international flights, SATTE will be a major epicentre for discussions and dialogues on the revival of the national and international travel industry while also coming up with solution-driven innovations to accelerate the growth of the industry.

    Commenting on the event, Yogesh Mudras, Managing Director, Informa Markets in India, said, “SATTE is a lucrative opportunity to have wholesome and rich interactions about the recent trends and know-how of the travel industry. The travel sector worldwide went through a roughshod due to the effects of coronavirus and as it is swiftly opening up with India projected to see a rise of 53 million industry jobs by the end of 2029 and estimated to grow up to $125 billion by 2027.”
     
    He added, “With key international and domestic presence, turnkey facilities for business and content-rich conferences, and notable stakeholders’ and association support, SATTE aims to help harness the strategy adoption discussions to revive the industry. This will help the sector go back to its top-notch form and even a scale higher, especially on potentially rich portfolios like cruises, adventure, medical, wellness, sports, MICE, eco-tourism, film, rural and religious tourism while comprehending the trends pivoted around them.”

    SATTE has received immense support from the Ministry of Tourism, Government of India, National and International Tourism Boards, Indian and International Travel and Trade associations and organizations amongst others. Indian states like Uttar Pradesh, Maharashtra, Gujarat, Kerala, Uttarakhand, Rajasthan, Tamil Nadu, Karnataka, Goa, Madhya Pradesh and others have affirmatively nodded for presence at the event. International Destinations like Saudi Arabia, Sri Lanka, Nepal, Maldives, Mauritius Tourism Authority, Singapore, Thailand, Indonesia, Azerbaijan , Israel, Turkey, South Africa, Malaysia, New Zealand, South Korea, Utah, Kazakshtan, Visit Brussels , Miami , Zimbabwe , Los Angeles and many more are also participating to exhibit at the expo. The event also gets a great response from private players

    Building new business partnerships and announcements will be the linchpin of the three-day expo event. SATTE 2022 will be upholding an edifying line-up of conferences to illuminate the industry about the limitless opportunities that the tourism industry caps. The conference lineup includes subjects such India Tourism: The Road Ahead!; Cinema & Tourism: Enhancing Destination’s Image; Outbound Tourism: Refresh, Rebuild, Re-strategise; Ayurveda and Wellness Tourism: The Big Opportunity for India Tourism; ICPB Conference on MICE and Travel Technology: Making the Future Perfect.

    SATTE has also gained massive support from key association partners like IATO, TAAI, OTOAI, ADTOI, TAFI, SKAL, ICPB, ABTO, TOA, ETAA and NIMA.

  • KTM 2022 to host 55000 business meets

    Buyers from 69 countries to attend the high-profile meet

    Curtain-raiser of second edition of Champions Boat League (CBL) at inaugural event

    Kerala is all set to host the country’s biggest tourism event, with Chief Minister Shri Pinarayi Vijayan inaugurating the four day Kerala Travel Mart (KTM) on May 5.  Being held after a hiatus of two years caused by the COVID pandemic, the Mart will be attended by delegates from 69 countries to engage in 55,000 business interactions. The KTM Society’s four-day fair in Kochi will kick off on May 5 with Tourism Minister Shri P.A. Mohamed Riyas chairing the function at Grand Hyatt in Bolgatty.  Adding glitz to the opening session will be a sample show of the second edition of Champions Boat League (CBL) being organised by Kerala Tourism. The IPL-modelled snake-boat race is scheduled to begin ahead of the Onam festival after the monsoon.

    The day after the inauguration, the KTM-2022 venue will shift to the Willingdon Island, where Sagara and Samudrika convention centres will hold two days of hectic business meets. The concluding day on May 8 will provide public access to the pavilions in the two venues for five hours from 1 pm, organisers said at a press conference here last evening. Shri K S Srinivas, Principal Secretary, Kerala Tourism, said the post-pandemic situation is favourable for Kerala Tourism to regain its vitality and charm as other states are giving pretty good competition to Kerala.  He added that KTM-2022 would set the stage for the state to showcase its strength in tourism sector before a global audience.    

    Shri V R Krishna Teja, Director, Kerala Tourism, said the curtain-raiser of the second edition of Champions Boat League (CBL), caravan tourism and adventure tourism are some of the key attractions of KTM-2022, which will be conducted adhering to all safety protocols.  A green event spread over an area of 1.5 lakh square feet, KTM will facilitate 55,000 business interactions, KTM Society President Shri Baby Mathew said. “While delegates from 69 countries are set to participate, KTM-2022 will have buyers from 25 states within the country. Domestic buyers total 1,000, while those from abroad will be no less than 240,” he said. Shri E M Najeeb, Past President of KTM Society, was also present at the press conference.

    Seminars on various topics led by officials, experts and stakeholders will also be held on the sidelines of the event. The mart will also feature exhibitions on key tourism themes. Amid hopes of a revival in post-pandemic travel, KTM is expected to trigger attraction for visitors after two years of global slide. The meet will be attended by a large contingent of journalists, including 33 from abroad, and 75 vloggers. Sustaining the spirit of the recent launch of the state government’s ‘Keravan Kerala’, the upcoming edition of KTM will have caravan tourism and adventure tourism among its focal themes. Alongside, the internationally-acclaimed Responsible Tourism, too, will receive prominent attention. Organisers have charted a pre-KTM tour for vloggers and media delegates from within the country and abroad to show the variegated beauty of Kerala’s globally-acclaimed destinations. There will also be a similar post-event tour for select buyers attending the mart.
     
    Already an encouraging number of international and domestic buyers have registered for KTM, which is also set to give prominence to the government’s tourism initiatives in upstate Malabar. Last year, the KTM had organized a virtual summit in March, facilitating more than 7,000 business interactions that enabled the travel industry to take major strides in overcoming the COVID-triggered economic crisis. That online event saw a virtual buyers’ meet with participants from across the world, including India.KTM Society, constituted in 2000, is the country’s biggest organisation in the travel and tourism segment, has been working towards reviving the industry since the spread of the novel coronavirus two years ago.

  • CM to open Kerala Travel Mart on May 5 Buyers from 69 nations

    Chief Minister Shri Pinarayi Vijayan will inaugurate the eleventh edition of Kerala Travel Mart (KTM) on May 5, opening the country’s largest tourism industry congregation at Kochi amid hopes of a revival in post-pandemic travel. A flurry of business meets on May 6 and 7 will be the highlight of the event being organized by the KTM Society. The conclave is expected to boost Kerala’s revival of the tourism sector by attracting visitors from across the world after two years of slide owing to Covid-19.

    Tourism Minister Shri P.A. Mohamed Riyas will chair the inaugural function at Grand Hyatt in Bolgatty of this city. This will be followed by two days of hectic business meets on May 6 and 7 at Sagara and Samudrika convention centres at Willingdon Island. In continued spirit of giving a fillip to local tourism, the public will be given access to the pavilions in these two venues on May 8 from 1 pm for five hours, organizers said today. Sustaining the spirit of the recent launch of the state government’s ‘Keravan Kerala’, the upcoming edition of KTM will have caravan tourism and adventure tourism among its focal themes. Alongside, the internationally-acclaimed responsible tourism, too, will receive prominent attention, KTM functionaries told a press conference here.

    Shortly before the event, Kochi backwaters will host a sample show of the second edition of the IPL-modelled Champions Boat League being organised by Kerala Tourism, KTM Society President Shri Baby Mathew informed. Organisers have charted a pre-KTM tour for vloggers and media delegates from within the country and abroad to show the beauty and variety of Kerala’s destinations. There will also be a similar post-event tour for select buyers attending the mart, KTM former President Shri Abraham George said. Buyers from 69 countries have registered for KTM, he added.

    The upcoming mart, which is to be totally paper-free in a space of 1.5 lakh square feet, will feature exhibitions on key tourism themes, KTM Society Secretary Shri Jose Pradeep said. Already an encouraging number of international and domestic buyers have registered for KTM, which is also set to give prominence to the government’s tourism initiatives in upstate Malabar. Last year, the KTM had organized a virtual summit in March, facilitating more than 7,000 business meets that enabled the travel industry to take major strides in overcoming the Covid-triggered economic crisis. That online event saw a virtual buyers’ meet with participants from across the world, including India.  The 2000-constituted KTM Society, which is the country’s biggest organization in the travel and tourism segment, has been working towards reviving the industry since the spread of the novel coronavirus in the state two years ago.

  • Govt planning shops for Made in Kerala products Minister

    P Rajeeve launches first of five promotional videos of social media campaign to create 100,000 MSMEs in the state during 2022-23   The state government is working to set up exclusive shops that sell ‘Made in Kerala’ products in all panchayats on the lines of supermarket chains, Minister for Industries, Law, and Coir, Shri P Rajeeve said today. These shops will sell government-certified products, he said after launching the first of five promotional videos of an ongoing social media campaign to create 100,000 MSMEs (micro, small and medium enterprises) in the state during the current fiscal that is being observed as the ‘Entrepreneurship Year’. The 2022-23 scheme is being implemented by the state’s Department of Industries and Commerce in collaboration with various departments and agencies, the Minister revealed at the function here presided over by Department of Industries-NORKA Principal Secretary Shri Suman Billa. Around Rs 120 crore has been allotted for the implementation of the MSME project, which bears the motto ‘Ente Samrambham Nadinte Abhimanam’ (My Venture, Pride of My Country).
     
    At the event organised in Kalabhavan Theatre by Kerala Bureau of Industrial Promotion (K-bip) for the state’s Department of Industries and Commerce, Shri Rajeeve said the government will strengthen the networking and marketing for the sale of Kerala-brand products. He underscored the need for a change in the public perception about entrepreneurship. The Department of Industries and Commerce will achieve the target of 100,000 MSMEs in one year with exemplary support from the departments of Agriculture, Animal Husbandry and Tourism besides local self-government institutions (LSGIs),” he explained. “As many as 1,175 interns have been deployed for the smooth functioning of the project. They will be provided training from April 21-26, before assigning targets.
     
    The Minister suggested officials to look for entrepreneurs and reach out to them, instead of making entrepreneurs approach the government for benefits.  Shri Rajeeve also unveiled a newsletter of the Kerala State Industrial Development Corporation Ltd. Shri Billa, noting that this initiative was “very critical” for Kerala, said the most developed economies in Europe had up to 65 per cent of the industrial GDP coming from small and medium-sized enterprises.

    “What we need to focus on is to see as to how we can create a cluster-based approach, where we can have several industries that are co-located in a geographical area. But they must be able to work in concert and create world-class products,” he pointed out. “The idea is to see as to how we can reverse the trend by transforming the state into a place where jobs are created instead of a place of jobseekers.” The ongoing campaign is about changing the way an average Keralite thinks and thus unleash entrepreneurial spirit among people, he added.
     
    Department of Industries and Commerce Principal Secretary Shri A P M Mohammed Hanish said in his keynote address that far-sighted vision, planning and a favourable milieu can boost entrepreneurship. Others present at the function were Department of Industries and Commerce Director Shri S Harikishore, KSIDC Managing Director Shri M.G. Rajamanickam, Department of Industries and Commerce Additional Director Shri K. Sudhir and Kerala State Film Development Corporation (KSFDC) Chairman Shri Shaji N. Karun. The first short video, which was prepared by the Department of Industries and Commerce, encapsulates the workshops being conducted by the department in all panchayats during April and May. Actor Navas Vallikkunnu of the ‘Sudani From Nigeria’ fame, figures in this 90-second clip.  
     
    The upcoming videos will feature various topics related to the initiative. The short videos will also be screened at KSFDC-run cinemas to create awareness among people about the enterprise project. As the first phase, one-day workshops will be conducted in all LSGIs this month and next, to create awareness among aspiring entrepreneurs. This will be followed by licence/loan/subsidy fairs that will be conducted in LSGIs for those who are willing to start entrepreneurship. The scheme aims to achieve the target of 100,000 MSMEs between April 1 this year and March 31, 2023.

  • Kerala Tourism holds first roadshow in Europe post COVID

    participates in BIT Milan Trade Fair

    B2B meets register impressive turnout of Italian and Spanish tour operators

    After a hiatus of two years caused by the COVID pandemic, Kerala Tourism organised its first B2B meet in the Spanish capital Madrid and the Italian city of Milan, showcasing a range of its new tourism initiatives and popular destinations before the leading stakeholders of tourism and hospitality industry in the two European cities.
    The annual BIT Milan Trade Fair, held during April 10-12, was another event in which Kerala participated to build confidence in the market and include the state back in the itineraries of tourists from the European continent. Dr. Venu V, Addl Chief Secretary, Tourism, Govt. of Kerala, who led the delegation, gave a detailed presentation on the state and its way forward to attract tourists in a big way. Shri VR Krishna Teja, Director, Kerala Tourism, was the other member of the official delegation. “The shows were part of the state’s ongoing promotional activities to consolidate its position in the European market and send out a loud and clear message to the tourists that God’s Own Country is once again as hospitable and safe as it used to be in the pre-pandemic times,” Dr Venu said. “The feedbacks from Kerala’s trade partners, who attended the roadshows, have been very positive. It has also reaffirmed the effectiveness of B2B meets,” he added. Shri. Dinesh K. Patnaik, Indian Ambassador to Spain, attended the Madrid B2B Meet on April 5, while Smt. T. Ajungla Jamir, Consul General of India in Milan, attended the road show at Milan on April 7and also visited the Kerala stand at BIT Milan. Qatar Airways was the Official Partner of Kerala Tourism to the Milan Roadshow

    Sri Teja, who headed the delegation at BIT Milan, said the two roadshows were quite successful. “Active B2B discussions also took place in the stand at the Milan trade fair. There was an impressive turn-out of Italian and Spanish tour operators and travel agents at both the roadshows who showed an enthusiastic interest in Kerala’s new tourism initiatives besides its traditional tourist destinations,” he added.

    The B2B meets, also witnessed active participation from Kerala’s trade partners in the private sector. The trade partners at the roadshows were Ayurveda Mana, CGH Earth, Kairali Ayurvedic Healing Village, Pioneer Personalized Holidays, and Somatheeram Ayurveda Group.
    By organising the roadshows, Kerala Tourism also leveraged the opportunity to tap the opening of international flights and free visas offered to foreign tourists as announced by the Indian government.A total of 18,947 tourists from Spain visited Kerala in 2019, registering an increase of 20 per cent compared to the previous year. Likewise, the state witnessed arrivals of 28,046 tourists from Italy in that year.

  • Kerala Innovation Week to begin on May 22

    Logo of the week-long event unveiled

    The country’s largest design, technology and maker fest, ‘Kerala Innovation Week,’ will begin here on May 22, featuring a string of events and programmes aimed at developing a collaborative startup ecosystem and giving an impetus to entrepreneurship in the state. The 7-day event, organized by Kerala Startup Mission (KSUM), will be attended by more than 5,000 people, including innovators from across the country, 40-plus speakers, 30 partners, and 25 innovative idea communities.
    More than 20 programmes are slated to be conducted during the event. 
       
    ‘Kerala Innovation Week’ will also feature various events like design and maker fest, technology workshop, hackathon, women in tech, exhibition of products, investor café, besides music programme and food festival. The ball has been set rolling with Federal Bank Executive Director Smt. Shalini Warrier unveiling the logo of the event at the Technology Innovation Zone, Kalamassery, here. This will be the venue for the week-long event also.
    The programme is being conducted in association with Global Shapers Community, Kochi, an initiative of World Economic Forum.

    For booking tickets and more details, visit: https://iwkerala.org/. 

    KSUM is the nodal agency of the Kerala government for entrepreneurship development and incubation activities in the state.

  • Tourism pavilion at Ente Keralam expo draws huge footfall

    Show depicts slice of village life, features tourism initiatives
     
    Offering a hands-on feel of a picturesque Kerala village, the Tourism Department’s pavilion at the ‘Ente Keralam’ expo that opened at the Police Grounds here as part of the State Government’s first anniversary celebrations has become an instant hit.

    Hon’ble Chief Minister Shri Pinarayi Vijayan inaugurated the Government’s first anniversary celebrations on Sunday along with the expo that highlights various initiatives of the government over the last one year and its vision of the journey ahead.

    With its meticulous depiction of an idyllic Kerala village featuring backwaters, paddy fields and farmsteads, the Tourism Pavilion takes forward the theme of ‘exploring the unexplored destinations’, seeking to extend the benefits of tourism development to the entire state in an inclusive and responsible manner. Tourism Minister Shri P A Mohamed Riyas said the Tourism pavilion has been conceived and created to convey all the delightful experiences that Kerala holds for tourists, at a time when the footfalls are steadily increasing, with tourism activities back in full swing across the state.   The show-piece will be taken to all the remaining districts to encourage visitors to explore the unexplored spots as every panchayat in the state has some best-kept surprise for tourists, Shri Riyas said. 

    Kerala Tourism Director Shri V R Krishna Teja said the KT pavilion is set up along the wide walkway of the expo venue and it has been drawing the attention of the visitors in a big way.  “We have recreated a slice of the countryside life at the expo, with a touch of nostalgia. Apart from depicting the rural landscape and vibrant lifestyle, the show also features novel initiatives like Caravan Tourism,” he added. At the outset, the pavilion features the traditional gateway of a typical Kerala house, known as ‘Padippura’. The visitors are then taken to a lush countryside and its vibrant life.  

    The view of the paddy field with a hand-crafted water wheel for irrigation in its midst throws light into the farming practices of the past. The visitor is then greeted by a thatched house with a small well and chickencoop towards its side. In the courtyard, one can see all kinds of plants including the ubiquitous coconut tree and plantain.  
    Behind the house, there is a handloom set that symbolizes the craft and traditional industries that flourished in villages. The small pond with ducks gliding in it adds to the charm of the setting.  The scene is complete with glittering caparisons, various kinds of handicrafts, theyyam performers and kalarippayattu practitioners, featuring the rich and diverse cultural heritage of Kerala.  The state’s recently-launched Caravan Tourism initiative - Keravan Kerala, and the Malanadu- Malabar river cruise project are also displayed prominently at the event.  

RGCB and Swadeshi Science Movement conduct student workshop on Face to Face with Frontiers in Science

A four-day workshop on science for school students, conducted by Rajiv Gandhi Centre for Biotechnology (RGCB) in association with the Kerala Chapter of Vijnana Bharati (Swadeshi Science Movement), concluded with eminent experts exhorting the young minds to pursue science as a career option and give wings to their talents in its fascinating domains, including space, AI and cyber security. Around 100 students from various schools in the city participated in the workshop, titled face to Face with Frontiers in Science’, which was held during May 24-27 at the Poojapura campus of RGCB here.

In his inaugural address, RGCB Director Prof. Chandrabhas Narayana urged the students to consider creativity as the guiding light in their choices of higher studies and professions. He also briefed them about the various services offered by RGCB during the pandemic, facilitating the state to a great extent in controlling it. Eminent scientists, drawn from RGCB; CSIR-NIIST; Sree Chitra Tirunal Institute for Medical Science and Technology (SCTIMST); Indian Institute of Science Education and Research (IISER) Thiruvananthapuram; Vikram Sarabhai Space Centre (VSSC); and Centre for Development of Advanced Computing (CDAC), addressed the technical sessions on diverse topics ranging from biotechnology to sustainable energy materials.

Dr. E. V. Soniya, a scientist at RGCB, provided a tutorial on applied biotechnology, giving insights on topics such as genetically modified crops and DNA fingerprinting. Dr. Suraj Soman and Dr. Rakhi RB of CSIR-NIIST dwelt upon the need for sustainable energy and also demonstrated the potential of dye-sensitized solar cells and energy space device supercapacitors. A session by Prof Achuth Sankar S. Nair of the University of Kerala introduced the concepts of new frontiers of science Artificial Intelligence (AI) and Deep Learning. Mr. Melvin John and Mr. Hiren Bose of CDAC unfolded the intricacies of cyber security, enabling the students to comprehend new-age terms like open-source intelligence. Dr. H K Varma and Dr. Anoop Thekkuveetil from SCTIMST introduced the clinical use of biomaterials and the learnings from the COVID-19 pandemic, respectively.

Dr. Rajeev Kini of IISER Thiruvananthapuram gave an interesting lecture about the world at Femtosecond time scales while Mr. Biju Prasad provided a clear vision of future prospects in space. Shri P A Vivekananda Pai, National Secretary, Vijnana Bharati; Dr U S Hareesh, Programme Chairman, and Senior Principal Scientist, CSIR-NIIST; and Dr K Narayanan Unni, Senior Principal Scientist, and Head, Photosciences, CSIR, NIIST, spoke at the valedictory function. A session on Vedic Mathematics and a science quiz were well received by the enthusiastic student community. They had also the opportunity to visit the laboratories of RGCB for a feel of the state-of-the-art analytical facilities.

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Kerala Tourism holds road shows in Muscat and Manama

Close on the heels of its successful participation in Arabian Travel Market (ATM) in Dubai, Kerala Tourism conducted B2B meets in another two key cities of the Middle East -- Muscat, capital city of Oman, and Manama, capital and the largest city of Bahrain, in an aggressive bid to bounce back to pre-pandemic numbers in international tourist arrivals. The business meets were held in Muscat on Tuesday and in Manama on Wednesday with an intended objective to regain confidence in the Middle East, a key tourism market for Kerala, and firmly put the state in the tourists’ itineraries. The official delegation at these two roadshows was led by Mr. KS Srinivas, Principal Secretary, Kerala Tourism, and Mr. VR Krishna Teja Mylavarapu, Director, Kerala Tourism.  

Mr. Amit Narang, Indian Ambassador to Oman, and Mr. Piyush Srivastava, Ambassador of India to Bahrain, attended the roadshows in Muscat and Manama, respectively, as chief guest.  Mr Srinivas said the Middle East is a strategic market for Kerala Tourism in terms of tourist arrivals during June-August, which is the summer holiday period there, and the residents travel to cooler climes to escape from the blistering summer heat. “Kerala’s monsoon is an ideal time for the tourists from the Middle East and many of them also opt for the state’s Ayurveda and holistic wellness treatments during this time,” he added. 

Noting that Kerala had witnessed a record number of international tourist arrivals in 2019, he said, “Our efforts are now geared towards hitting those numbers again with a string of new products and events.”   Mr. Teja gave a presentation on Kerala’s pitch to the Middle East as a ‘Paradise, Four Hours Away’. New products and events such as Keravan Kerala (Caravan Tourism) and Champions Boat League were also showcased.  “B2B marketing will become a key factor, especially in international markets, as unlike in earlier seasons, Kerala will have to start with zero bookings. It thus becomes imperative for Kerala Tourism to accelerate its visibility in the B2B segments and register significant increase in tourist arrivals from overseas,” Mr. Teja pointed out. 

The B2B meets witnessed enthusiastic and successful interactions between Kerala Tourism trade partners in the private sector and buyers from Muscat and Manama. The trade partners from the state comprised Alhind Tours and Travels Pvt. Ltd; Gateway Malabar Holidays; Intersight Tours and Travels; Spiceland Holidays; Ramada by Wyndham, Kochi; Kairali Ayurvedic Health Resort (P) Ltd; Vibe Munnar Resorts & Spa; and Kondody Hotels and Resorts. A ‘Go Kerala’ lucky draw contest was conducted and its two winners are entitled to a seven-7 night-long holiday in Kerala.For Kerala, international tourist arrivals are key to income generation, employment opportunities and forex earnings. The state received Rs 10,271 crores in foreign exchange in 2019, underlining the vital role of international tourist arrivals to its economy. 

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SATTE 2022 An Incredible Step to Bolster the Revival of the Tourism Industry

Leading Global and Domestic presence at the 29th edition of South Asia’s leading Travel Trade exhibition by Informa Markets in India

Informa Markets in India, India’s leading B2B exhibitions organizer, is geared to host SATTE 2022, South Asia’s leading travel trade exhibition, from May 18 – 20 at the India Expo Mart, Greater Noida, Delhi-NCR. The 29th edition of SATTE aims to provide a great business opportunity to stakeholders to conduct business with over 36,000 + qualified industry buyers and trade visitors from the travel, wedding planning, corporate travel, hospitality and leisure industries, as well as leading television and film production houses.

The event will beef up the interactive sessions and comprehensive genuine exchange of fruitful communication between thought leaders and stakeholders of the industry. SATTE serves as a one-stop platform for people from diverse tourism segments to have an interplay of conversations and bonding about economic growth and opportunities.

One-to-one floor interactions will also be held with 1000+ exhibitors coming from vast backgrounds such as Travel Agents, Tour Operators, National/International Tourism Boards, State Tourism Departments, Hotels & Resorts, Travel Technology Companies, Spa and Wellness Centers, Medical Tourism, Adventure Tourism among many others. The event will bring together renowned and established speakers from the cross-section of the industry to express their views about the current state of the industry and steps that could be taken to revitalise and reshape the future of the sector.

Attendees for this year’s edition are going to enjoy meeting with as many as 1000+ exhibitors, 20+ State Tourism Boards, 20+ International Destinations, 300 + International Participants, and a Subject-driven conference for knowledge gathering and sharing.

As the travel sector is regaining momentum with the opening up of international flights, SATTE will be a major epicentre for discussions and dialogues on the revival of the national and international travel industry while also coming up with solution-driven innovations to accelerate the growth of the industry.

Commenting on the event, Yogesh Mudras, Managing Director, Informa Markets in India, said, “SATTE is a lucrative opportunity to have wholesome and rich interactions about the recent trends and know-how of the travel industry. The travel sector worldwide went through a roughshod due to the effects of coronavirus and as it is swiftly opening up with India projected to see a rise of 53 million industry jobs by the end of 2029 and estimated to grow up to $125 billion by 2027.”
 
He added, “With key international and domestic presence, turnkey facilities for business and content-rich conferences, and notable stakeholders’ and association support, SATTE aims to help harness the strategy adoption discussions to revive the industry. This will help the sector go back to its top-notch form and even a scale higher, especially on potentially rich portfolios like cruises, adventure, medical, wellness, sports, MICE, eco-tourism, film, rural and religious tourism while comprehending the trends pivoted around them.”

SATTE has received immense support from the Ministry of Tourism, Government of India, National and International Tourism Boards, Indian and International Travel and Trade associations and organizations amongst others. Indian states like Uttar Pradesh, Maharashtra, Gujarat, Kerala, Uttarakhand, Rajasthan, Tamil Nadu, Karnataka, Goa, Madhya Pradesh and others have affirmatively nodded for presence at the event. International Destinations like Saudi Arabia, Sri Lanka, Nepal, Maldives, Mauritius Tourism Authority, Singapore, Thailand, Indonesia, Azerbaijan , Israel, Turkey, South Africa, Malaysia, New Zealand, South Korea, Utah, Kazakshtan, Visit Brussels , Miami , Zimbabwe , Los Angeles and many more are also participating to exhibit at the expo. The event also gets a great response from private players

Building new business partnerships and announcements will be the linchpin of the three-day expo event. SATTE 2022 will be upholding an edifying line-up of conferences to illuminate the industry about the limitless opportunities that the tourism industry caps. The conference lineup includes subjects such India Tourism: The Road Ahead!; Cinema & Tourism: Enhancing Destination’s Image; Outbound Tourism: Refresh, Rebuild, Re-strategise; Ayurveda and Wellness Tourism: The Big Opportunity for India Tourism; ICPB Conference on MICE and Travel Technology: Making the Future Perfect.

SATTE has also gained massive support from key association partners like IATO, TAAI, OTOAI, ADTOI, TAFI, SKAL, ICPB, ABTO, TOA, ETAA and NIMA.

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KTM 2022 to host 55000 business meets

Buyers from 69 countries to attend the high-profile meet

Curtain-raiser of second edition of Champions Boat League (CBL) at inaugural event

Kerala is all set to host the country’s biggest tourism event, with Chief Minister Shri Pinarayi Vijayan inaugurating the four day Kerala Travel Mart (KTM) on May 5.  Being held after a hiatus of two years caused by the COVID pandemic, the Mart will be attended by delegates from 69 countries to engage in 55,000 business interactions. The KTM Society’s four-day fair in Kochi will kick off on May 5 with Tourism Minister Shri P.A. Mohamed Riyas chairing the function at Grand Hyatt in Bolgatty.  Adding glitz to the opening session will be a sample show of the second edition of Champions Boat League (CBL) being organised by Kerala Tourism. The IPL-modelled snake-boat race is scheduled to begin ahead of the Onam festival after the monsoon.

The day after the inauguration, the KTM-2022 venue will shift to the Willingdon Island, where Sagara and Samudrika convention centres will hold two days of hectic business meets. The concluding day on May 8 will provide public access to the pavilions in the two venues for five hours from 1 pm, organisers said at a press conference here last evening. Shri K S Srinivas, Principal Secretary, Kerala Tourism, said the post-pandemic situation is favourable for Kerala Tourism to regain its vitality and charm as other states are giving pretty good competition to Kerala.  He added that KTM-2022 would set the stage for the state to showcase its strength in tourism sector before a global audience.    

Shri V R Krishna Teja, Director, Kerala Tourism, said the curtain-raiser of the second edition of Champions Boat League (CBL), caravan tourism and adventure tourism are some of the key attractions of KTM-2022, which will be conducted adhering to all safety protocols.  A green event spread over an area of 1.5 lakh square feet, KTM will facilitate 55,000 business interactions, KTM Society President Shri Baby Mathew said. “While delegates from 69 countries are set to participate, KTM-2022 will have buyers from 25 states within the country. Domestic buyers total 1,000, while those from abroad will be no less than 240,” he said. Shri E M Najeeb, Past President of KTM Society, was also present at the press conference.

Seminars on various topics led by officials, experts and stakeholders will also be held on the sidelines of the event. The mart will also feature exhibitions on key tourism themes. Amid hopes of a revival in post-pandemic travel, KTM is expected to trigger attraction for visitors after two years of global slide. The meet will be attended by a large contingent of journalists, including 33 from abroad, and 75 vloggers. Sustaining the spirit of the recent launch of the state government’s ‘Keravan Kerala’, the upcoming edition of KTM will have caravan tourism and adventure tourism among its focal themes. Alongside, the internationally-acclaimed Responsible Tourism, too, will receive prominent attention. Organisers have charted a pre-KTM tour for vloggers and media delegates from within the country and abroad to show the variegated beauty of Kerala’s globally-acclaimed destinations. There will also be a similar post-event tour for select buyers attending the mart.
 
Already an encouraging number of international and domestic buyers have registered for KTM, which is also set to give prominence to the government’s tourism initiatives in upstate Malabar. Last year, the KTM had organized a virtual summit in March, facilitating more than 7,000 business interactions that enabled the travel industry to take major strides in overcoming the COVID-triggered economic crisis. That online event saw a virtual buyers’ meet with participants from across the world, including India.KTM Society, constituted in 2000, is the country’s biggest organisation in the travel and tourism segment, has been working towards reviving the industry since the spread of the novel coronavirus two years ago.

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